The Genetics of Yimps

I loved being a teenager in Orange County during the 90’s. In those days, everyone in high school had a Disneyland pass, and during the summer we literally went every night. Voyager was the band that played sets at the Tomorrowland Terrace, and Mick the bassist was our guy. We were good kids, mostly, and we just wanted to wear short shorts and dance all night long, mingled with light speed trips to Endor and some rowdy shenanigans in the Haunted Mansion.

On weekends I played in multiple bands at venues throughout Southern California, from San Diego to Santa Barbara. What we lacked in musical talent and theory, we made up for in an abundance of short shorts, turtlenecks, ski goggles, and volume. And of course, everyone had multiple wigs.

We were a brotherhood of brilliant misfits, students of grammar and physics who aced exams by day and screamed anti-establishment into cheap microphones by night.

Those were the days when ‘Murica jokes were fresh, Thrift Shoppes were en vogue, and Tom Selleck jokes ran amok. But time marches on. Time and tide wait for no man, and here we are.

Today the Yimps brand represents a more thoughtful character – an intelligent luxury and modern leisure that is quietly witty.

Today the Yimps brand represents a more thoughtful character – an intelligent luxury and modern leisure that is quietly witty. Yet that secret smile from the 90’s persists in the Yimps genes, like special sequences of codons of DNA reminding you of your free-spirited heritage.

There is meaning behind owning Yimps. The brotherhood remains, the family endures. And there is a subtle nuance in our philosophy. We relish the memories of our absurd youth, then move forward into manhood with a nod and a wink. And that secret smile.

April 27, 2015 by Matt Riley
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